5 Simple Steps To Winning At The Art Of Negotiation

Recently I wrote a post on M&A's which is a high stakes move for any business and involves the art of negotiation skills at its finest. Here are my five simple steps to winning at negotiation, no matter what size business you are.

What is the Art of Negotiation? 

In simple terms, negotiation is a discussion aimed at reaching an agreement. But what if you don’t feel confident in your ability to get the best outcome for yourself? It would be so much easier if everyone thought the same as you did and also wanted the best for you, but that is magical thinking, and if it was the case, you probably would not be reading this article! The truth is that in a negotiation, neither party has the winning hand, so if you’re in a negotiation situation, what should you do?

Ask yourself:

1. Are you sick of getting to the end of a negotiation and not knowing if somehow the wool has been pulled over your eyes?

2. Do you worry that when you reach an agreement, there is something you have missed and that the other side is getting a better deal than you?

3. Do you lie awake some nights feeling like a failure even though you are outwardly successful?

If you answered yes to any of these questions, keep reading.  Through years of experience as a lawyer, I have developed 5 SIMPLE STEPS that you can follow to ensure you are ready to sit at the table and face your opponent,  this could be your landlord, a tenant, a romantic partner, a parent, a child (from experience negotiating with a toddler can be difficult for even the most experienced negotiator), a business partner or a neighbour (...the list of possibilities goes on). These are 5 steps you MUST take if you are going to be involved in a high stakes negotiation to get the best possible outcome, and in the best-case scenario, deepen your relationships along the way.

STEP 1: Prepare Yourself AND Your Opponent

Do your homework! Know ALL the events leading up to the negotiation, who are the key players and how are they involved. Be certain about what you want as an outcome and what your goals are.  What you want has to remain the main focus of the discussion and not get put to the side - you don’t want to get side-tracked with other issues. Think about the other party, what are they likely to ask for? What is important to them? What might they be willing to accept or settle for? The more you know about your opponent the more likely you are to be able to counter their arguments and have facts and figures at the ready. Part of your strategy should entail determining yours and the other side’s Best Alternative to a Negotiated Agreement (BATNA). Your BATNA determines the lowest value acceptable to you for a negotiated agreement. An offer that is deemed higher than your BATNA is to be considered better than reaching a stalemate. Keep in mind that to be successful in your negotiation, your offer to the other party has to be more attractive than their BATNA.

STEP 2: Propose By Observe & Engage

When you meet in person for the negotiation you should know when to be quiet, and you should master this technique. Ask questions, but make sure you give others the time to collect their thoughts, while at the same time thinking about how you are going to respond. Listen actively and show respect by not interrupting. The more you can hear them talk, the more insight you'll gain about their why, and the way they are thinking about this negotiation – and what is actually important to them. It is imperative in understanding how to build the relationship, and keep the negotiation moving forward. Be sure to take away the urgency to respond as soon as they have finished talking. A momentary pause can work to your advantage as it shows that you're thinking about what they've said, it shows you have control over your emotions and it creates anticipation.

STEP 3: Bargain

When it comes to bargaining, the strategy is simple: don’t give something away and get nothing in return. You will give the other party an opening to get more than what you are willing to give. If you have done your research and you are negotiating with knowledge then your bargaining power should be significant and you will be more likely to anticipate the weak spot of the other party. Keep in mind that concessions will inevitably be made by both parties, but stay optimistic and focus on getting your result. Studies have shown that an optimistic negotiator is more successful than a pessimist.

STEP 4: Promise and Commit

So you have reached an agreement! That means that you are at the final step of the negotiation process. All that is left is to formalise the agreement that has been decided on and then commit to the development of any procedures that are necessary for implementing it.

STEP 5: Leverage an Expert

I cannot stress this enough, ask an expert! An expert can bring so much to the table and the best part is that they are on your side and will be working towards the best outcome for you. An expert is there to bring:

1. New Ideas;

2. Best Practice; and

3. Accountability

But also an expert can provide an objective opinion and act as support and sounding board during what might be an emotional or complex discussion.

What Next?

If followed, these 5 SIMPLE STEPS are enough to give you the confidence and understanding to step into a high stakes negotiation and get the best possible outcome for yourself while building relationships at the same time.  Remember this process is not linear, you may go through step one, then step two, step three and back to step one depending on what happens. So be patient, be prepared and learn and grow with each negotiation you do.  Let me know your experiences, I would love to hear them! Contact our team here.

Want to share this exercise with your team - download PDF here.