Additional Details

This Framework applies to all advertising and social media activity of your practice, including:

• your website;

• social media listings such as your Facebook and Instagram; and

• any other online or print content over which your practice controls.

1. We will schedule a planning meeting with you over the telephone or Zoom. During this meeting, we will discuss your specific framework needs and identify any areas of concern that should be addressed in the Framework (up to 30 minutes in duration)

2. We will then prepare the first draft of the Framework based on your instructions.

3. We will provide the draft Framework to you by email

4. You are welcome to either talk to us on the telephone or via Zoom regarding your comments and questions about the draft Framework (up to 30 minutes in duration)

5. We will then address your concerns, provide clarifications, and make any necessary adjustments to the Framework (if any changes are required and if instructions are received within 30 days of us sending you the first draft)

6. You have a new asset to use in your Practice

Frequently Asked Questions

If you are considering engaging us to prepare an Advertising Framework for your practice, what do you need to know?

Our Advertising Framework includes a summary of the relevant national law and AHPRA guidelines, a social media policy, a patient image publication consent form, a checklist for the use of images and a checklist for use of testimonials and reviews. It’s as up to date as the law is when we get your instructions, so you can be assured that you are not missing anything.

Advertising guidelines in the medical industry are designed to protect consumers and patients from false and misleading information that may compromise their healthcare choices or create unrealistic expectations of their effectiveness. This advertising framework protects your practice from risks associated with breaching the AHPRA Guidelines and National Law relating to marketing your practice and communicates your commitment to advertising compliance within your practice.

If you are outsourcing your marketing to someone who is not an expert with medical or health businesses, you may wish to invest in this document to help guide them - it will include what is needed for your practice specifically as well, as it is personalised and not a generic document.

This Framework covers all advertising activity of your practice, including social media. For example, your website, social media (e.g., Facebook or Instagram), or any other online or print content over which your practice controls.

No practice owner would want to breach the AHPRA Guidelines or National Law when marketing their practice, let alone be subject to the penalties associated with doing so.

This Framework helps protect a practice from this risk, as well as emphasises the commitment of the practice to ensure all team members know and understand the relevant law and guidelines and that the practice is taking proactive steps to ensure all advertising and social media content is fully compliant.

The above price is inclusive of the Advertising Framework, the various policies, forms and checklists within it, and the process of getting to it. From providing us with the information to making sure you understand it and making the changes you request, to getting your finalised Framework. For more details on the exact process and what’s included, see the ‘Once you purchase this Framework’ section above.

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