Additional Details

The Practice Promotion Framework is tailored for medical and health practices to enable compliance with advertising, marketing and social media obligations under the National Law and AHPRA Guidelines.

This Framework is designed to provide clear, practical guidance on how your practice approaches advertising, marketing, social media and promotional content across the channels it controls.

This Framework applies to all advertising, marketing and social media activity of your practice, including:

• practice website;

• social media pages (e.g., Facebook and Instagram); and

• any other online or print content the practice controls.

1. We will schedule a planning meeting with you over the telephone or Teams. During this meeting, we will discuss your specific framework needs and identify any areas of concern that should be addressed in the Framework (up to 30 minutes in duration).

2. We will then prepare the first draft of the Framework based on the information you have provided.

3. We will provide the draft Framework to you by email.

4. You are welcome to either talk to us on the telephone or via Teams regarding your comments and questions about the draft Framework (up to 30 minutes in duration).

5. We will then address your concerns, provide clarifications, and make any necessary adjustments to the Framework (if any changes are required and if instructions are received within 30 days of us sending you the first draft).

6. You have a new asset to use for your Practice’s advertising, marketing and social media.

Frequently Asked Questions

If you are considering engaging us to prepare a Practice Promotion Framework for your practice, what do you need to know?

Our Practice Promotion Framework includes a summary of the relevant National Law and AHPRA Guidelines, a social media policy, a patient image publication consent form, a checklist for the use of images and a checklist for use of testimonials and reviews. It reflects the law as it stands at the time we receive your instructions, so you can be assured that you are not missing anything.

Advertising and marketing guidelines in the health and medical professions are designed to protect consumers and patients from false and misleading information that may compromise their healthcare choices or create unrealistic expectations of their effectiveness. This Framework protects your practice from risks associated with breaching the AHPRA Guidelines and National Law relating to marketing your practice and communicates your commitment to advertising compliance within your practice.

If you are outsourcing your marketing to someone who is not an expert with medical or health businesses, you may wish to invest in this document to give them clear guidance - it also includes what is specifically needed for your practice as it is personalised rather than a generic document.

This Framework covers the advertising and marketing activities of a health and medical practice and is personalised to your area of practice, including social media. For example, your website, social media (e.g., Facebook or Instagram), or any other online or print content over which your practice controls.

No practice owner would want to breach the AHPRA Guidelines or National Law when marketing their practice, let alone be subject to the penalties associated with doing so.

This Practice Promotion Framework helps protect a practice from this risk, as well as emphasises the commitment of the practice to ensure all team members know and understand the relevant law and guidelines and that the practice is taking proactive steps to ensure all advertising and social media content is fully compliant.

The above price is inclusive of the various documents and checklists within the Practice Promotion Framework and the process of providing you with a finalised, personalised version for your practice. From providing us with the information to making sure you understand it and making the changes you request, to getting your finalised Framework. For more details on the exact process and what’s included, see the ‘Once you purchase this Framework’ section above.

Have a question?