4 Reasons Why Your Business Needs to Register a Trademark

You can’t confidently build a brand if you think someone else might be able to use the name you are investing time and energy into. If you don’t formally register your trademark, your brand is vulnerable. Investing in the registration of your trademark is an investment that will be well worth it. You might be surprised at the small outlay required for the significant protection that formalising your trademark status will provide. But why?  How does the trademark provide protection for your business?

Here are four ways that it does:

1. You’re the Only One Who Can Use It

Registering your trademark will give you the sole right to use your brand in the class you register it in.

2. Protection from Infringement

A trademark is a shield.  If a competitor uses a registered name or logo of yours, a demand letter citing you have sole rights to use the brand name will usually prompt an immediate rebrand – a trademark is powerful.

3. Business Asset

A registered trademark is an investment for your business.  If you one day exit your business, trademarking your name adds value to a business sale.  An established brand with a registered trademark is more attractive to potential buyers than one without registration.

4. Confidence to Lead

Registering your brand as a trademark will provide you with confidence to lead, confidence in your brand and confidence in your place in the market.

What’s the next step?

Contact us if you would like to have any legal advice on Trademark. Our lawyers at You Legal will be happy to assist you in whatever way we can.

* This blog is for general guidance only. Legal advice should be sought before taking action in relation to any specific issues.